[By: Marina Martin]
It’s no secret that Mykonos is one of the most idyllic summer destinations in the world. Our delightful little island has everything necessary to make your summer absolutely unforgettable: crystal beaches, vibrant nightlife [hosting world renowned beach parties] and a perfectly balanced variety of shopping [from unique little handmade jewelry shops to high end designer stores]. It’s no surprise so many celebrities fly half way around the globe to visit. But in case all that isn’t enough, Louis Vuitton chose to open its first dedicated Summer Resort Pop Up Store in Chora (the island’s center) this June, showcasing a resort range designed exclusively to capture the essence of Mykonos as the ideal summer destination it is.
The brand elaborated:
“The architectural concept, true to the Louis Vuitton desire to make each store unique, pays tribute to the way of life that is characteristic of the Cyclades islands. Beautiful raw materials, light colours; clean-cut elegance prevails. The store is part of a new sales experience and a new interpretation of sophistication. Louis Vuitton presents collections that have been specially designed to reflect and enrich the “Summer Resort” spirit, synonymous with relaxation and well-being. Light materials, a concert of colours, simple shapes, from the fun of the beach to long summer evenings; the spirit of summer is evoked throughout the collection. The Mykonos “summer resort” pop-up store represents a new destination in the ‘archipelago’ of Louis Vuitton stores in the Mediterranean: Capri, Portofino, Palma de Mallorca, Puerto Banus, Porto Cervo etc.; each one a symbolic location. Protection from the dazzling brightness of the Greek sun is available in the form of beautifully crafted sunglasses, which enhance the wearer’s features with shaded timeless elegance. These alone embody the spirit so characteristic of “summer.”
The store is located on Enoplon Dynameon Street Tria Pigadia in Chora, Mykonos and will remain open until this October. So in case you’re looking to make your summer holiday a touch more luxurious, don’t you think it’s time you packed your bags for Mykonos?
ELLE BABINGTON 